Elmer's were holding their annual conference at the Hyatt Pier 66, so we were flown in a couple of days prior to meet with the Elmer's Sales and Marketing team. Sitting around a table. In a closed room. Learning. We learned about each other. The Elmer's team genuinely wanted to know about us. Not only us as bloggers, but us as consumers and crafters. We wanted to know more about them. Their products, their company and shhh, new products in the works (sorry, I'm sworn to secrecy).
As you know I've been involved with Collective Bias and Elmers for a while now, from the Bag It Forward campaign to the Can You Top This campaign which was inspired as a result of a project I did for the twins 4th birthday party.
From the moment we sat down to breakfast in the meeting room at 7:30 each morning there were round-table discussions, brainstorming sessions, focus groups and just a little crafting to break up our day.
I'm not sure how many of you are aware, but for 10 years I worked in the magazine industry working on marketing strategies, in-store promotions and merchandising. So, many times throughout our time with Elmer's I was brought back to those days of discussing stock placement, engaging with consumers and promoting products.
We did manage to leave the hotel just once during our few days in Florida. We took a ferry ride to a restaurant one evening for dinner. Fort Lauderdale looks beautiful at night. It's so calm and the weather could not have been better.
I left Florida feeling thoroughly inspired. Not only as a blogger and a crafter, but I was reminded of my past life, before kids, before moving to America. And you know what, despite my fears, I've still got it. I've still got the ideas and can still hold my own in brainstorming sessions. Being out of the 'workforce' (so to speak) for such a long time can make you doubt your abilities. I definitely left with a new found confidence. In myself. And in companies such as Elmer's who do go out of their way to not only learn about us as bloggers, but were also intrigued by the person behind the blog and why we do what we do.
I'm looking forward to working more with Elmer's and Collective Bias in the future.
Disclosure: Airfare, accommodation, meals and a stipend were provided for attending the Glue 'N Glitter Immersion.